Privacy Policy

Effective Date: August 3, 2025

Operator: Beneath the Sand, Inc.
Contact: 36 South 18th Avenue, Suite D, Brighton, CO 80601 USA
Email: [email protected]
Phone: +1 (970) 792-5283

1. Overview

We are committed to protecting your personal data and respecting your privacy rights under applicable data protection laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA), and others.

This policy explains what data we collect, why we collect it, how we use it, how we protect it, and your rights.

2. What Personal Data We Collect

We collect the following data when you interact with our website, purchase a product, register for events, or subscribe to communications:

• Name
• Email address
• Mailing address
• Phone number
• Payment information (via third-party processors)
• IP address, browser data, cookies, and other technical identifiers

We may also collect voluntary information you provide via surveys, contact forms, testimonials, and support requests.

3. How and Why We Use Your Data

We use your data to:

• Process purchases and deliver services
• Send email updates, newsletters, and event invitations (with your consent)
• Offer customer support
• Improve website functionality and user experience
• Comply with legal obligations

We do not sell or rent your personal data.

4. Legal Basis for Processing (GDPR)

We process personal data under these lawful bases:

• Consent (e.g., newsletter sign-up)
• Contractual necessity (e.g., purchasing a program)
• Legal obligation (e.g., tax records)
• Legitimate interest (e.g., analytics, business improvement)

5. Data Retention

We retain your data for as long as needed to provide services and fulfill our obligations:

• Customer records: 10 years minimum
• Marketing communications: until you opt out

6. Third-Party Sharing & Processors

We share your data with trusted service providers (e.g., Infusionsoft, Kajabi, payment gateways) to operate our services. These partners are contractually bound to protect your data and comply with applicable privacy laws.

We may disclose data if required by law or to protect legal rights.

7. Cookies & Analytics

We use cookies and similar technologies to:

• Analyze traffic (e.g., Google Analytics)
• Store cart/session info
• Improve user experience

You can manage cookies in your browser settings.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct or delete your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with your local data protection authority

To make a request, contact: [email protected]

9. Children’s Privacy (COPPA)

We do not knowingly collect data from anyone under 13 years of age. Parents or guardians may contact us to request data deletion.

10. Data Security

We use SSL encryption and secure servers. Payment information is never stored on our servers — all transactions are processed through secure third-party gateways.

11. International Users

If you access our site outside the U.S., you understand your data may be transferred and stored in the United States.

12. Policy Updates

This policy may be updated. Material changes will be posted on this page.

📩 Contact Us

Beneath the Sand, Inc.
36 South 18th Avenue, Suite D
Brighton, CO 80601, USA
Email: [email protected]
Phone: +1 (970) 792-5283